for Consumers & Retailers
Since the e-commerce space is a two-sided marketplace where consumers and sellers interact, both groups face problems that influence one another.
of shoppers have a poor checkout experience
face the need to compare prices
of shoppers abandon their carts
to convert a visitor to a sale
People face the need to compare prices, but they have a cluttered shopping experience, increasing checkout friction.
More checkout friction increases cart abandonment rates, causing retailers to face a huge loss of almost 4.6 trillion dollars.