Before starting the redesign challenge, I first started researching about the company to have a better understanding of Wish’s mission and business model. Wish’s mission is to make shopping more accessible and affordable for everyone by connecting people to retailers, empowering small businesses at the same time.
Since Wish’s business model heavily relies on small businesses, I decided to further research about the Wish Local program
to see if there were opportunities for improvement.Wish Local
allows users to purchase on the app and instantly pickup items from local stores, freeing Wish users from paying extra shipping costs and helping businesses gain more foot traffic
. However, because of the current COVID pandemic
, numerous traditional retail stores are closing down and people are feeling reluctant to go to stores due to social distancing. Now, people mainly use two options
to receive items they’ve purchased: delivery or curbside pickup.
Recently, Wish has launched their Local Delivery service
, where small business owners can deliver purchased items for a cash bonus. However, I wasn’t able to find any information or features about the local delivery service on the app, so I saw the need to further inform users about this new service and focus on improving Wish Local.